For retail, store location is one of the most important success factors. Location selection should thus be approached carefully and based on reliable data. In practice, however, location decisions are usually made based on experience and intuition.
Senozon knows how your target customers move during the day. We identify attractive expansion areas and suitable locations for you, and enable you to evaluate suggested location deals. In addition, Senozon data enables you to better understand customer needs. As a result, your omni-channel strategy will be more precisely targeted. Data information about passers-by at a specific location allows you to tailor your product range for your target customers at that location.
Furthermore, Senozon analyses the socio-demographic characteristics that optimally identify your target group at specific times of day, performing specific activities. Thus, branch networks, product ranges and omni-channel-strategies can be tailored exactly for target customers. These solutions provide well-founded business cases for investments and result in a sustained increase in the return on investment.
At the beginning of 2016, Dunkinʼ Donuts planned to establish new store locations. Senozon analyzed potential locations based on criteria provided by Dunkin’ Donuts. The results provided the restaurant chain with a solid foundation for a successful market entry in Switzerland.