Identifying Decision Patterns
Through interviews and surveys, we understand how people make decisions about how, when and where they move. For example, possession of season ticket for public transport or travel time are important indicators for the choice of transportation.
By combining these decision patterns with the a given country’s synthetic population, infrastructure, traffic and land use data, we build a mobility model for the whole country.
Understanding Target Groups
The Senozon mobility model enables us to analyze the movement patterns of a given target group. We can answer concrete, business-relevant questions such as: “Where and when can I reach most women, between 40 and 60 years of age, with an above-average income and a high level of education? Where should I book out-of-home advertising space to address customers before or after their visit to my store? How many workers from a particular industry can reach my location within an hour by public transport or car?”