The Senozon mobility model is a detailed spatial and temporal representation of a country, representing its infrastructure in high resolution. Senozon uses OSM maps (Open Street Maps) and current infrastructure data provided by the country’s statistical office.
The population at their place of residence is modelled as individuals, based on register and structural surveys and enriched with demographic and sociodemographic attributes. This synthetic population statistically represents the real resident population of a given study area. We call its members ‘agents’. For Switzerland and Austria, the Senozon mobility model contains more than 8 million agents each, for Germany almost 85 million agents.
Mobility behavior is simulated based on mobility surveys. The simulation provides a representation of the population’s movement in public space. This enables Senozon to identify target group-specific revenue potentials and accessibilities for locations under review.
Our model is calibrated and validated using actual traffic and passenger counts, travel distances and time distributions for each means of transport.