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Location Planning and Site Assessment

 

Senozon‘s agent and coordinate based mobility models not only deliver time dynamic traffic frequencies, they distinguish them between various characteristics, namely modes of transport (car, public transport, bike and walk traffic), demographics and socio-demographics (age, gender, civil status, income of individual households, domicile, work location etc.), destination activity (working, shopping, education, leisure etc.) or coordinate based origin and destination locations. The high level of detail allows one to use the model for other markets than transport and infrastructure planning. Senozon’s products and services offer new and attractive opportunities, especially in the fields of location planning and site assessment.

Example Applications

  • Performance Review of Locations (in Relation to Market Potential)

    • The POS success rate is highly related to the skimming off of passers-by frequencies. We provide you detailed comparisons between different POS of your business and/or with the locations of your competitors. In addition, we can deliver turn-over estimates for your locations based on future passers-by frequencies.

  • Examination and Optimization of POS Network

    • To find and evaluate potential locations for your POS network detailed knowledge of accessibility, catchment areas, customer frequencies and market potentials are necessary. Senozon provides you with custom tailored analytics from Senozon’s mobility models based on your customer target group. We analyze internal competitions of your POS network and we help you find promising new locations to extend your network.

  • Customer Target Group Specific Advertisement

    • Senozon’s mobility models are well suited for the advertising industry. The selection of billboard locations for an advertising campaign can be performed with very detailed information about the campaigns customer target group to increase reachability of a campaign for the same costs.

 

More information can be found in the following PDF document:

Flyer Location (EN).pdfFlyer Location (EN).pdf
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More information on Senozon's services in location planning and site assessment can be found in the following PDF document:

Download Flyer Location (EN)

 

References and Examples

Accessibility of locations for commercial and residential property
Property valuation is heavily based on location information. The market leader in the provision of valuation services for property portfolios in Switzerland, Wüest & Partner, was interested in accessibility information for commercial and residential properties with different means of transport. Senozon delivered these informations for every hectare.
Berlin - market and traffic demand potentials for public transport
What if all inhabitants of the greater area of Berlin, that occasionally use public transport would by season tickets and leave their cars at home? We estimated the additional potential demand for the public transport system of Berlin.
Berlin – activitiy based, dynamic, multimodal
Berlin should eventually get a new airport (BER) which replaces the airports Tegel and Schönefeld. A city of business, a city of politics and a city for tourists - and they all will enter and leave Berlin from south-east rather then from north-west. What does that mean for the public transport system? We recreated Berlin and its mobility for the BVG to find answers to these questions.