Location Planning and Site Assessment
Senozon‘s agent and coordinate based mobility models not only deliver time dynamic traffic frequencies, they distinguish them between various characteristics, namely modes of transport (car, public transport, bike and walk traffic), demographics and socio-demographics (age, gender, civil status, income of individual households, domicile, work location etc.), destination activity (working, shopping, education, leisure etc.) or coordinate based origin and destination locations. The high level of detail allows one to use the model for other markets than transport and infrastructure planning. Senozon’s products and services offer new and attractive opportunities, especially in the fields of location planning and site assessment.
- Performance Review of Locations (in Relation to Market Potential)
- Examination and Optimization of POS Network
- Customer Target Group Specific Advertisement
The POS success rate is highly related to the skimming off of passers-by frequencies. We provide you detailed comparisons between different POS of your business and/or with the locations of your competitors. In addition, we can deliver turn-over estimates for your locations based on future passers-by frequencies.
To find and evaluate potential locations for your POS network detailed knowledge of accessibility, catchment areas, customer frequencies and market potentials are necessary. Senozon provides you with custom tailored analytics from Senozon’s mobility models based on your customer target group. We analyze internal competitions of your POS network and we help you find promising new locations to extend your network.
Senozon’s mobility models are well suited for the advertising industry. The selection of billboard locations for an advertising campaign can be performed with very detailed information about the campaigns customer target group to increase reachability of a campaign for the same costs.
More information can be found in the following PDF document:
|Flyer Location (EN).pdf|